That yogurt forgotten at the back of the fridge? Not anymore.
Just back from the shop? Photograph the receipt and the whole trip goes into the app at once, item by item. Simplou Fresh warns you before each product expires and shows you, in real money, how much waste you avoided.
The iPhone version is in review on the App Store.
- Free to start, no card required
- Works offline
- English, Portuguese and Spanish
- Plain yoghurt Expires in 1 day
- Mozzarella Expires in 3 days
- Whole milk Expires in 12 days
- Sliced bread Expires in 20 days
Nobody throws away food on purpose.
Household waste is rarely carelessness. It is a predictable memory failure: you buy something, put it away, and it disappears behind something else. By the time it turns up again, the date has passed.
You don't know what you have
A pantry has no index. Whatever sits in the back row stops existing until cleaning day comes around.
The date is printed, but nobody reads it in time
Every package already tells you when it expires. The problem was never the information — it was having no one to bring it up on the right day.
The bill only shows up at the end of the month
Every discarded item is money that already left your account. With nothing tracking it, the loss goes unnoticed and repeats.
Households throw away a significant share of the food they buy, and most of it is simply forgotten at the back of a shelf. That forgetting is exactly what Simplou Fresh fixes.
From the shop to the plate, without typing
Five steps in the order you actually live them: how items get in, how you read your pantry day to day, what happens on its own when something is about to expire, and how the circle closes on your next shop.
Snap the receipt and you're done
Just back from the shop? Take a photo of the receipt and the whole trip goes into the app at once, item by item. AI extracts the store, the date and every product — and a review screen lets you edit, uncheck and confirm before anything is saved.
One photo instead of 20 entries
- Whole milk $3.19
- Plain yoghurt $2.29
- Mozzarella $6.90
- Tomatoes $4.10
- Sliced bread $3.49
Just one item? Photograph the product
Point the camera and Simplou identifies the product, filling in the name, brand and category — you just confirm the expiry date. It works for things with no barcode too, like fruit, vegetables and bakery goods. Later, the barcode finds what you already added, so you can use it up or bin it in one tap.
Add by photo, find it again by barcode
The colour tells you what to use first
Green is fine, yellow expires in the next few days, red is already past its date. One look at the home screen and you know what to cook today — without opening the fridge or checking packages one by one.
Nothing forgotten at the back of the fridge
- Plain yoghurt Expires in 1 day
- Mozzarella Expires in 3 days
- Whole milk Expires in 12 days
- Sliced bread Expires in 20 days
We warn you before it expires — you turn it into a recipe
The app pings your phone while there's still time to use it, at whatever hour you choose. Then just pick the ingredients that are about to expire and tap generate: AI builds the recipe on the spot, step by step.
Use it up instead of throwing it out
- Mozzarella
- Tomatoes
- Whole milk
Shopping list, prices and what you saved
Build your next shopping list — including straight from what ran out or expired — see what you last paid for each item and where, and track in real money how much you stopped wasting. And if you like, share the same account with someone else at home.
Savings you can actually see
- Whole milk Last time: $3.19
- Coffee Last time: $8.90
- Rice Last time: $6.40
Everything you need. Nothing you don't.
Built for the real routine of people who shop, cook and would rather not lose money along the way.
Stock and expiration
Barcode scanning
Scan and add a product in seconds, straight from the camera.
AI photo recognition
AI fills in name, brand and category — including items with no barcode, like fruit and bread.
Multiple batches
The same product with different dates and quantities, each batch tracked separately.
Alerts on your schedule
A notification before things expire, at the hour you choose. No noisy app.
Opened products
Mark what's been opened, set how long it keeps and track partial consumption.
Categories and brands
Food, drinks, cleaning supplies and more — with quick filters and your usual brands.
Shopping lists
Multiple named lists
Groceries, Pharmacy, Farmers Market — each kept separate from the others.
Automatic restocking
Add to the list straight from products that ran out, expired or were used up.
Market mode
List grouped by aisle, offline check-off, item counter and a screen that stays awake while you shop.
From list to stock
Finish shopping and turn checked items into products in bulk, with the details already filled in.
Receipts, prices and cost
Import by receipt
One photo of the receipt and AI extracts the store, date and every item on it.
Review before saving
You edit, uncheck and confirm. Nothing reaches your stock without your say-so.
Price history
What you last paid for each product — and which store you paid it at.
Cost of waste
What you consumed, what you threw away and spending by category, in your own currency.
Full reports
Month-over-month comparison and a ranking of the products that waste you the most money.
Day to day
AI recipes
Meals built from what you already have at home, prioritising whatever expires first.
Genuinely offline
Add and browse with no connection. It syncs on its own once you're back online.
Shared account
Share your stock with the people you live with, and revoke access whenever you want.
Talk to the team
Send a question, an idea or a bug report from inside the app, with a screenshot if it helps.
Works at home, in a shop and in a clinic
The same problem shows up at different scales.
Households
Fridge, pantry and medicine cabinet under control, shared with the people you live with.
Small businesses
Corner shops, bakeries and stores that need to track expiry dates without paying for an ERP.
Clinics
Expiry dates for supplies and materials with automatic alerts, no side spreadsheet.
Start free. Subscribe if it's worth it.
The free plan is genuinely usable and never expires — it isn't a seven-day demo.
- Up to 10 active products at a time
- Unlimited expiration alerts
- Barcodes, photos and batches
- Unlimited shopping lists
- 1 AI recipe per day
- 1 photo recognition per day
- 1 receipt import per day
- Reports for the last 7 days
- Account shared with family
Products you consume or discard stop taking up room — the allowance frees up as you use your stock.
Download free- Unlimited products
- Everything in the free plan
- 10 AI recipes per day
- 15 photo recognitions per day
- 10 receipt imports per day
- Reports for every period
- Account shared with family
- Cancel anytime, through the store
Subscriptions are billed by your phone's app store and can be cancelled there at any time. Batches, notifications and shopping lists are unlimited on both plans.
Questions you might be asking
Is the app really free?
How does receipt import work?
Does it work without internet?
Is it available for iPhone?
How do the AI recipes work?
Can I use the same account with my family?
Is it suitable for my business?
Is my data safe?
Which languages does the app support?
How do I cancel my subscription?
Your fridge will thank you.
So will your wallet.
It takes under a minute to add your first product — or one photo of your last receipt to add the entire shop.
Free to start · No credit card · Works offline